The conventional model of label creation has been thrown off balance by digital printing machines. With traditional flexographic presses, the printer receives your artwork variations and creates plates for each flavour, smell, and seasonal variation.
For brands with a large number of SKUs, the upfront price of plates can be painful and practically prohibit unique versioning, which is popular for promotions.
The ability to change the designs on every label in a production run without creating a single plate has been made possible by digital label presses.
Variable data label printing, a type of digital capability, is a priceless tool for brand owners. So. Let’s discuss a few advantages of printing labels with variable data.
Use a design plan for several SKUs. Using variable printing for your label’s artwork involves more than just artistic variety. Beauty products typically have to fit a lot of information into a small amount of space, including the product name, intended use, net quantity, ingredients, warnings, and possible colour variations. These companies can therefore utilise a large number of SKUs, each requiring a unique label. You may print labels for many colours and SKUs using a single design version and a single variable data spreadsheet as opposed to having to rewrite each file for each SKU.
Use Serialised Labels to Keep Track of Your Products – You could need a system that records the location of all your packages, shipments, and goods. Serialised labels are the solution. Using sequential number labels and serialised barcodes, you can trace information. As a result, verifying warranty claims and finding missing parts are made simpler. With changeable printing, you can incorporate barcodes, QR Code Labels, UDIs, catalogue numbers, and lot numbers methodically without having to build unique designs for every product.
Personalise your Label Art Using variable printing, you may change and convey your message to a certain segment of your audience. Locally inspired literature or artwork can tap into the strength of regional pride if your product is offered across the nation. Variable printing can be used to highlight a range of components, such as renowned quotes, distinctive colour patterns, or cultural expressions and slogans if the subject matter of your product is connected to art, feeling, or seasons.
Promotional labels and scratch-off labels Having fun can sometimes be the best strategy for engaging your audience and standing out. Specialty short-term promos can be created using a variable data spreadsheet. Print winning access codes, coupon codes, or customised content on your promotional game piece, direct mail promotion, scratch-off label, or other marketing medium.
In Conclusion
Prior to utilising variable data printing, you must partner with a label printing company that has the necessary technologies. We can assist you in creating engaging, premium labels for your products using variable data because of S. Anand’s Packaging and digital printing expertise. Get in touch with us right now to discuss a variable data label printing idea for your business with one of our experts.
