Wineries may spend a huge amount of money on marketing their products, sometimes it is to meet the benefit. It is amazing how many wineries, from large to boutique, what makes to the billboard is their labels. Whether a person is scanning through a retail shelf, wine app or even their website, the label design jumps out at the buyer making a long-term impression, not always a good one. Having closely examined, labels with poor quality can lower the sale. Experts say it is important for winery owners to choose the right label designs that don’t look cheesy but is attractive and readable.
It is important for the labels to entail technical and correct information that communicates value to the customer.
WHY WINE LABELS ARE IMPORTANT?
So, if you are wondering why they matter so much for wine consumers? Do labels matter for other beverages such as soda, beer, and juice? Labels play a key role in marketing all beverages, wine label designs rank at the top because choosing the right wine bottle is complex. With so many options available for wine, from merlot, pinot noir to chardonnay, and more, and different ages, this often leaves buyers bewildered. You must choose the right wine labels with ideal features this means, if the background is black, the inscriptions or print should not be black. Labels cater to consumers finding the right quality, flavour, and type.
WHAT ARE THE KEY FACTORS OF IDEAL LABEL DESIGN?
Colours: People are highly responsive to visual spurs, therefore, choosing the right colour will bring numerous layers of meaning to your product. You must express the emotion you want your brand to convey. For those who are striving for positivity and warmth, choosing yellow will be ideal. If you wish to inspire sincerity, professionalism, and calmness, blue will work wonders.
Typography: Consider your target audience when choosing the typeface or font, you may not realise but they make your product look appealing to customers. You can consider serif fonts for the conservative audience while modern san serif for the younger group.
Graphics: Knowing what graphics will make your product look attractive is important. Use bold yet clean lines with simple shapes to make your logo recognisable yet smart. To attract your target group, the key is to be colourful yet trendy.
Text & Background: To make your label design impactful, pair up texts with a contrasting background. Doing so will make it easier for the consumers to read the labels while minimising eye strain and elevating the overall aesthetic look of the product.
We are about to let you in on a little secret about labels. You may not know but they play a huge role in making your customer pick a certain bottle. For a winery to have its wine bottles chosen from the shelf, you need to play the right part in picking the best and attractive label design.
We at S.Anand Packaging brings you a premium range of UL approved labels solutions. Connect with our professionals for a custom wine label project.