Many know that packaging plays an essential role in products identification in marketing. Labels help promote the product among customers, it also helps provide information about the product to a potential customer. Product labels and stickers help provide the informative purpose of the item.
WHAT IS PRODUCT LABELLING?
Product labelling is a key aspect in marketing since it helps market the product allowing customers to access the item and learn about the ingredients, uses and instructions. This particular labelling is available in all materials, sizes, colours, and shapes. Labelling is used for communicating information about a product, materials used during production, how to dispose of it, and security reasons. In addition to these purposes, they entail trademark and the logo of the brand, therefore, are available in all types of products in the realm of business. You could be designing a primary or secondary label, the information used on the label is important.
In this post, we, leading label exporters from India, will be discussing the importance of choosing product labels and what they entail:
INGREDIENTS: The label on the product allows the customer to know about the food they will be eating or the product they are using. Doing so allows them to understand if it is healthy or not. It is essential to showcase the ingredients so anyone with a certain allergy can avoid the product. When it comes to food and beverage products, it is important for many to look into the ingredients.
HEALTH RISKS: Again, You must understand that labels entail important information, especially for people with allergies. In case there are any health risks that one should know about, they should be on labels. For example, chewing tobacco, cigarettes, and even alcohol entailing beverages must contain health warnings. You must display warnings of hazardous products and poison items.
INSTRUCTION: This is important. Especially for cosmetics, cleaning products, medicines, and more. The primary and secondary labels must include instructions to use the product. This means, if using too much of the product or using it incorrectly can lead to consequences, the company must put it on the label for the customer to know. You can include booklet labels to allow your consumers to follow step-by-step instructions.
MARKETING: A product’s label help market the product on its own. Customers tend to get drawn towards bright coloured labels resulting in higher sales. If your goods and product have a unique label, it becomes a key to help customers pick your product among the others. With today’s advanced technology introduced in the world of label manufacturing, it is now being used for cross-brand marketing, couponing, gaming, recipe information, and more.
Keep these in mind, you now know how useful and important the role labelling plays for your product.
We at S.A Packaging, have a team of qualified and skilled professionals with expertise in designing labels and brand packaging. Being the leading labels and sticker manufacturer in Delhi, we bring you a range of top-notch label solutions for all segments helping one make their product distinguish and striking.